> ## Documentation Index
> Fetch the complete documentation index at: https://docs.meetorbis.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Contact Research

> Orbis automatically fills in missing contact details using AI and third-party data sources.

Contact enrichment fills in information you didn't supply manually — things like a person's current job title, company, social profiles, profile photo, and professional background. Orbis enriches contacts automatically after import and on demand.

## What enrichment fills in

When enrichment runs on a contact, Orbis attempts to populate the following fields:

<CardGroup cols={2}>
  <Card title="Professional details" icon="briefcase">
    Job title, headline, professional summary, industry, job role, seniority level, and inferred years of experience
  </Card>

  <Card title="Company" icon="building">
    Current employer, company domain, and company website — and triggers company enrichment to fetch a logo if not already present
  </Card>

  <Card title="Social profiles" icon="share-2">
    LinkedIn URL, Twitter/X, GitHub, and other public social profiles
  </Card>

  <Card title="Profile photo" icon="image">
    A profile photo sourced from public data
  </Card>

  <Card title="Location" icon="map-pin">
    City, region, country, and metro area
  </Card>

  <Card title="LinkedIn intelligence" icon="linkedin">
    LinkedIn headline, about section, and follower count when a LinkedIn profile is matched
  </Card>
</CardGroup>

Enrichment only writes to fields that are currently empty. It won't overwrite data you've already entered or data from a previous enrichment run.

## How enrichment is triggered

### On import

Enrichment starts automatically after a CSV import completes. Newly added contacts are queued for enrichment in the background. You don't need to do anything — the fields appear on the contact profile as the data is fetched.

### On demand

You can manually trigger enrichment on any individual contact from their profile page. Look for the **Enrich** option in the contact's action menu. This is useful if you've added a contact manually or if you want to refresh enrichment data for a specific person.

## Data sources

Orbis uses the following data sources during enrichment:

| Source                   | What it provides                                                                                                     |
| ------------------------ | -------------------------------------------------------------------------------------------------------------------- |
| **PeopleDataLabs (PDL)** | Professional background: job title, company, location, skills, social profiles, inferred salary, years of experience |
| **Google Search**        | LinkedIn profile discovery when PDL doesn't return a direct match                                                    |
| **Brandfetch**           | Company logos and brand colors for associated companies                                                              |

<Info>
  Enrichment runs automatically within your plan's included quota. If enrichment stops completing on new contacts, you may have reached your plan's enrichment limit — contact support to learn more.
</Info>

## Enrichment confidence levels

Not every contact enrichment produces the same quality result. Orbis tracks a **match confidence** level for LinkedIn enrichment:

| Level      | Meaning                                                                                |
| ---------- | -------------------------------------------------------------------------------------- |
| **High**   | The LinkedIn profile was matched directly to the contact's email or unique identifiers |
| **Medium** | The profile was matched by name and company, which may have false positives            |
| **Low**    | A possible match was found but the signals were weak                                   |
| **None**   | No match was found                                                                     |

The confidence level is visible in the contact's profile and can be filtered in the contacts list via the **Match Confidence** column. This helps you identify contacts where the enriched LinkedIn data should be reviewed before you act on it.

<Tip>
  Filter the contacts list by **Match Confidence = low** or **none** to find contacts that would benefit from manual profile review or a manual enrichment trigger.
</Tip>

## Founder detection

As part of enrichment, Orbis checks whether a contact is likely a founder based on their LinkedIn profile and job title signals. A **Founder** badge appears on the contact profile when this is detected, along with the confidence level of that detection.
